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1Count: Gaming Industry Drives Digital ID Implementation

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Supplier digital identification application 1account claims that the gaming industry in the UK will promote the implementation of digital identification as a solution to the single customer vision proposed by the government.

Revealing the ‘true extent of the player’s financial situation’

Supplier Know Your Customer (KYC) and anti-money laundering (AML) services 1account conducted an industry consultation to explore the attitudes of key industry stakeholders, online and terrestrial operators, regulators, Department of Digital, Culture, Media and Sport (DCMS)gambling support service providers and others, for the idea of ​​linking all player accounts from multiple operators to one digital ID.

“The UK gaming industry takes its responsibilities to customers very seriously, but they can only act on the information they themselves hold about a person’s activities.”

Ralph Topping, Advisory Board Member, 1account

1account claims that 100% of participants who responded through written briefings to the consultation have embraced the idea of ​​digital IDs as they will provide a higher level of identity assurance and will be used by operators for verification purposes affordability.

“…digital ID has the ability to address the challenge of gamers using multiple accounts that may hide the true extent of a gamer’s financial situation.”

Ralph Topping, Advisory Board Member, 1account

1account believes that implementing digital IDs will solve the problem with the single customer view (SCV) this is expected to be part of new regulatory measures once the government completes its review of the Gambling Act 2005 and publishes its white paper.

According to data collected by the UK Gambling Commission, around 10.5 million adults gamble online and on average each of them has three accounts with online gambling operators, with the number rising to five for compulsive gamblers.

The SCV was approved as not violating existing data laws by the Information Commissioner’s Office in October last year, paving the way for a holistic view for operators into a customer’s gaming behavior at all operators. Last month the betting and gaming advice (BCG) selected self-exclusion service provider Gamstop to conduct its SCV trial.

What about player privacy?

Topping further stated that linking all player actions to a digital ID would benefit players by keeping all of their “balances, transaction history and ultimately their net wins and losses” in one place to help them “make more informed choices”, but no player took part in the consultation.

Operators would also not object to the sharing of information related to salaries, rents or mortgage costs which could be accessed via open banking digital credentials to ensure a higher level of customer protection, but customers will be- do they agree? Or will they flock en masse to the unregulated market?

Concluding that “there is a strong appetite for the use of digital ID in the gaming industry”, Topping pointed out that digital IDs would allow operators to protect their customers by “making responsible decisions on behalf of their clients”.

1account’s claims are surprising in the context of the industry’s strong backlash against accessibility controls, especially since digital IDs will involve as much espionage in customers’ private affairs as accessibility controls, if not, more. Well, maybe that’s not so surprising, considering that these claims come from a digital ID solution provider.