DICE, the UK’s music discovery and event ticketing platform, announced this week that it has secured $ 122 million in a Series C funding round. The investment was led by SoftBank Vision Fund 2, with additional investments from Future Shape, Blisce and others.
“We believe DICE technology has the ability to transform the future of live entertainment,” said Yanni Pipilis, Managing Partner of SoftBank Investment Advisers. “Along with the flexibility and security of seamless ticketing, the platform connects fans, artists and venues in a whole new way… We are excited to partner with DICE to help create experiences. remarkable events for fans around the world. “
DICE is promoting itself as a company built on ‘fixing’ the box office, promising a ‘transparent’ fan first ‘model and a mobile platform that has prevented scalping.
The company’s mission is to bring people together to enjoy shows. DICE makes it easy for fans to discover and purchase tickets to live and streaming shows in seconds. DICE offers clear up-front prices and features like refunds on sold-out shows and a popular ‘waitlist’ feature that gives die-hard fans access to the most popular concerts and ensures venues are at. full capacity, which increases their income. Additionally, artists no longer lose out on ticket sales as the company prevents secondary ticket resale with its innovative technology.
Its funding cycle should be used to expand its reach with artists and recruit new staff, as well as to launch an artist development platform.
“DICE is rewiring the live experiences industry. We’ve proven that if you treat fans well, they come out more, ”said Phil Hutcheon, CEO and Founder of DICE. an evolving ecosystem that helps artists, promoters and places to thrive. Having SoftBank as a partner allows us to develop in all markets.
Dice was founded in 2014 and boasts working relationships with artists such as rocky A $ AP, Bicep, Nick Cave and Primavera Sound Festival. He says he will work with just under 50,000 artists and creators at his current growth rate by the end of 2022. The full press release announcing the DICE round is available here.