From tickets to gambling, there’s a lot of money around Tom Brady’s game on Sunday

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As of Tuesday afternoon, an average ticket to Sunday night’s game was selling for $ 1,640, making it the most expensive regular-season game in Patriots, Red Sox, Celtics and Bruins history, according to Ace Records.

Only one playoff game – Game 6 of the 2013 Stanley Cup Finals, when the Bruins lost to the Blackhawks, at $ 2,008 – dominated Brady’s game, with five days in the aftermarket to play. The Patriots-Buccaneers’ current price would exceed the last time the Red Sox won a championship at Fenway Park ($ 1,445 for Game 6 of the 2013 World Series) and when the Celtics won the NBA title in 2008 ($ 1,505 ).

There’s never been a Super Bowl in New England, of course, so a fair comparison to another Patriots playoff game can’t be made. But given that the current record for the average ticket price for any Patriots game was $ 686 for the Cowboys visit two years ago and the average ticket price for a Patriots game in recent years years has been about $ 250, the scale of this game stands out.

What drives that ticket price extends beyond the chance to see a GOAT, Holzman said.

“He’s someone we thought we’d never see again, and as far as the timing goes, we see him, so it’s combined with the situation where we never got to say goodbye and thank you and there’s a lot of people who wish they had the chance to say that, “said Holzman, who said ticket prices for the game were between $ 475 and $ 4,750.” Now they have that opportunity. “

Being one of Gillette’s 65,878 fans is an experience that will not be shared by the vast majority of Patriots fans, who will be watching the national television show on NBC.

Chris Wayland, president and CEO of Boston’s NBC 10 subsidiary, as well as the other three NBCUniversal television stations, compared the impact to the NFL ultimate standard.

“Wow, we basically get two Super Bowls in one season – one with that game and then we get the other in February on NBC,” Wayland said of his initial reaction to the idea that the Brady game would air on NBC. “We were delighted, of course, for all the reasons. “

NBC 10 has the ability to sell around a dozen local ads spread across pre-game, in-game, and post-game coverage. With a rate that will likely be three times that of any other regular season game, NBC 10 will reap an unprecedented in-season bonus.

“This will be a huge income opportunity for us,” Wayland said. “In terms of the impact on local revenue for us, it will have a similar impact to a Super Bowl game for us – which is incredible.”

Digital advertising on NBC’s websites is also growing, with NBC talent flooding its websites with videos and articles about Brady as often as possible. Wayland expects digital numbers “will likely be the highest print levels [i.e. clicks] maybe we have already seen.

The game is attracting new advertisers for the limited TV spots because these companies “come forward to take advantage of this audience,” Wayland said.

The audience is expected to be huge, Wayland said, moving closer to Super Bowl viewing figures.

“We’re anticipating here in Boston, because of the enormity of the game, probably not exactly Super Bowl-type numbers, but probably a non-Patriotic Super Bowl number,” Wayland said. “This will be by far the highest rated non-Super Bowl Patriots game perhaps ever. That’s what I’m assuming. “

Fanatics, the official e-commerce partner of the NFL, did not anticipate the impact the Brady game will have on merchandise sales, but noted that since the start of the regular season, Brady, followed by the rookie quarterback of the Patriots Mac Jones, were the two best. selling players not only in the NFL, but in all sports for all product categories, including jerseys, t-shirts and memorabilia. Boston is Brady’s third best-selling market after Tampa Bay and Los Angeles.

Brady’s own business empire doesn’t skip this opportunity.

His brand TB12 offers a white t-shirt for $ 35 advertising “The Return”. With “QB” and the “TB12” logo hovering over a large blue “12” on the front and “Brady” on the “12” on the back, the shirt also features a gray stencil on the inside saying “The Return, TB x NE 10/3. ″

Sports betting is still not legal in Massachusetts, but across the country, in 26 states and Washington, DC, the game is expected to generate the largest handful (total bet) of any game this young season.

John Sheeran, director of risk and trading at FanDuel, noted that “of course, all of the narrative, all of the hype around it definitely puts betting dollars in the game.”

By late Tuesday morning, FanDuel had taken nearly 3,000 bets on the game, with the Patriots losing 6½ points, and “that’s a lot of bets for a Tuesday morning,” Sheeran said.

Over 2,850 of those bets have been placed on the Bucs, “a huge, huge percentage that I doubt will change,” he said. “People tend to bet more with their heads than their hearts when it comes to these games, and I’d be surprised if a lot of Patriots fans haven’t already bet on Brady and the Buccaneers.”


Michael Silverman can be contacted at [email protected] Follow him on Twitter: @MikeSilvermanBB.