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“Many people have engaged in gambling and online gambling activities during the pandemic”

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The pandemic has given a boost to the online gaming industry, according to Anton Rublievskyi, CEO of Parimatch International, a betting company in the gaming industry. According to Rublievskyi, the online betting platform Parimatch saw its turnover increase by 33%. Talk to Activity area, he discusses the issues surrounding gambling in India, as well as his thoughts on why it should be legalized.

How has the pandemic really challenged the prediction game industry to become more innovative?

The pandemic has dramatically changed the prediction games industry. The past year has been a great one for the online gambling market despite the pandemic. As people stayed at home without a good understanding of their future, as well as of humanity as a whole, it was essential for them to indulge in activities that bring them happiness and pleasure. While everyone followed the containments and Covid-19 protocols put in place by their local communities, they had therefore tried to find new indoor activities to face the health crisis and its effects. As a result, many people have resorted to online games and gambling activities.

For a year and a half, what is the growth that Parimatch has experienced on its platform?

Every time there is an IPL, the industry shows significant growth. Search intent jumps up to 2.5 to 3 times, depending on the brand and its advertising investments. The number of active customers per brand is getting closer and closer to this number. There are certain cohorts of players who simply bet on IPL and reactivate each year just because of it. In reference to Parimatch’s success around IPL, the company’s turnover increased by 33%. Given that the IPL was postponed from April to October due to the pandemic, we were a bit skeptical about the turnout and the response of the betting landscape, but we have since seen a tremendous pattern of growth and excellent response from IPL concluded.

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Against the backdrop of many backlash against the iGaming industry, what is the way forward?

I would say creating strict rules and regulations and training judicial authorities is the way to go. Betting players can help users become the main drivers of legalization and I believe if the masses come forward to show their need, the government will listen to them and find ways to follow it. There are many examples in emerging markets, such as Africa, where legalization has helped to significantly boost the economy. The massive availability of sports betting can create huge taxes for the state and the nation as a whole. This can help the state earn money which can help them fund ongoing and future projects, making them more progressive.

Is the legalization of betting an option that could be considered. If yes, why ?

We would like betting to be legalized in India with proper legal infrastructure to monitor operations. We anticipate state-by-state legalization in the next 3-5 years, much like the US market is doing. Yes India is a very populous country so sometimes it is difficult to introduce and enforce certain rules with different feelings in mind but in the long run if betting is legalized appropriately in India , they can become an excellent source of income for the country.

In our opinion, legalization of betting can be a good source of income and can add to the economy with huge tax revenues, lots of new job opportunities (both online and offline), legal tools appropriate to protect players from crooks and fraudsters, appropriate payment providers to speed up processes within the industry. And as a result of legalization – the growth of the industry and the elimination of “stigma” leading to the growth of the entire nation.