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MLB and MGM extend gambling marketing agreement

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Major League Baseball and MGM Resorts International announced on July 14 the renewal and expansion of its 2018 gaming partnership following a US Supreme Court ruling on sports betting.

As part of the renewed multi-year agreement, MGMThe sports betting product of will continue to be a non-exclusive sports betting partner of the best baseball league in the world.

The monetary value of the transaction is unknown.

“We are thrilled to extend and expand our groundbreaking work with Major League Baseball,” said Lance Evans, senior vice president of sports and sponsorships, MGM Resorts. “We are incredibly proud of the growth and innovation that has transformed our industries since the launch of our partnership four years ago, and we look forward to continuing to innovate and deliver world-class sports and entertainment experiences. to baseball fans around the world.”

The partnership between MGM and MLB includes permitted use of data for sports betting, including for in-play betting, promotion through MLBowned media platforms, as well as national and international activations at MLB events

“Collaborating with the League allows us to reach new audiences while delivering a premier baseball betting product,” said Matt Prevost, Chief Revenue Officer of BetMGM. “We look forward to developing our industries together.”

MGM Resorts and BetMGM have been truly collaborative and innovative business partners for Major League Baseball,” MLB said in a statement. “With the success of Bettor’s Eye and the introduction of All-Star Saturday’s Extra Innings concert, we can’t wait to see how MGM Resorts and BetMGM will continue to expand their business with baseball.

MGM also has partnerships with individuals MLB franchises, including the Boston Red Sox, Detroit Tigers, Los Angeles Dodgers, New York Mets, New York Yankees, Houston Astros and Washington Nationals. Sports betting is legal in over 30 states.