Home Gambling Sky Vegas fined £1.2m for luring recovering drug addicts with free spins

Sky Vegas fined £1.2m for luring recovering drug addicts with free spins

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888 Casino was fined £9.4million last week for allowing customers to rack up huge debts and losses during the pandemic, while Bet Victor was fined £2million sterling last month for breaches of fairness, money laundering controls and social responsibility

Sky Vegas has been fined £1.2million for emailing promotional offers with free casino spins rewards to recovering addicts.

The company, which is owned by global gambling company Flutter Entertainment PLC (LSE: FLTR), sent ‘bet £5 get 100 free spins’ to 41,395 customers who had pulled out of the game to try and quit .

“Self-excluded customers are at risk of harm related to gambling and absolutely should not receive direct marketing that could entice them to return to gambling,” said Andrew Rhodes, chief executive of the Gambling Commission.

Another 249,159 customers who had unsubscribed from its marketplace emails received the promotion during the industry’s annual Safer Play Week.

“Here at Sky Vegas, we like the unexpected,” one email said. “That’s right. Just sign up, spend £5 and claim your 100 free spins. The best part? Everything you win is yours – that’s the fun of the fair,” read another.

“As soon as the error was identified, we ceased communications until the fault could be corrected, notified regulators and apologized to affected customers,” commented Conor Grant, Managing Director of Flutter UK and Ireland. .

The government is currently reassessing gambling laws and will publish proposals in a white paper in the coming weeks.

This follows several fines imposed on gaming companies for failing to protect vulnerable people, the Guardian said.

888 Casino, which is in the process of acquiring the UK assets of William Hill, was fined £9.4million last week for allowing its customers to rack up huge debts and losses during the pandemic.

Meanwhile, Bet Victor was fined £2million last month for breaches of fairness, money laundering checks and social responsibility.

“This latest fine would have been much higher had Sky Betting & Gaming allowed any of the self-excluded customers to play,” Rhodes added.