Home Play by Mail The Beijing Olympics are almost here – and audiences are going to be a challenge – The Athletic

The Beijing Olympics are almost here – and audiences are going to be a challenge – The Athletic

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There is usually a breathing space between the Olympics, but COVID has changed that paradigm on top of everything else. The Beijing Olympics will be upon us before we realize it – barely six months after the conclusion of the year-delayed Tokyo Games. The Winter Olympics begin on February 4, and I am not alone among sports media watchers predicting that these Games will produce a record number of viewers for a Winter Olympics.

Why? Well, there is a confluence of negative markers everywhere, from a global pandemic that continues to rage, to an American public disapproving of politics and human rights violations in China, to the lack of family athletic stars. ahead of the Games, especially in figure skating, in what looks like a diplomatic boycott of the United States.

With the Games starting 60 days at the time of writing, I interviewed Chad Finn, sports media editor and columnist for The Boston Globe, and Austin Karp, editor / digital for Sports Business Journal, for review some questions regarding the audience and the NBC editorial. coverage of the Games. Here is our round table.

What are your audience expectations for the Beijing Games?

Karp: A confluence of factors will provide a record audience for the Winter Games. Some key factors for me:

• This is another Asian based game with windows (times) not so ideal for American audiences, especially for the popular Opening Ceremony.

• A little Olympic fatigue: we have just finished with the Tokyo Games. While NBC will do its best with the imagery, Beijing isn’t exactly a snow-capped village in the Alps.