The UK Gambling Commission posted Thursday new research that explores the play paths and behaviors of young people and adults aged 16 to 30.
This research is a complement to the Commission’s research program to understand the experiences of children, young people and vulnerable adults. It was carried out by the 2CV agency using a combination of quantitative and qualitative methods, which allowed the Commission to further explore the views of this demographic group.
The main conclusions 2CV research shows that among the research participants:
- commitment to play throughout childhood and early adulthood aligned with a familiar set of life events and milestones, such as family vacations, first jobs, and increasing financial independence
- engaging in play or play-style activities during childhood was common, but participation was primarily a product of the presence or involvement in gambling of other people, rather than the proactive gambling of minors
- for some people, exposure to the positive and negative extremes of gambling (for example, witnessing big wins or losses, or being exposed to very positive or very negative attitudes about gambling) at an early age has led to increased interest in gambling later in life and, in some cases, riskier or more harmful gambling behavior
- friends and family played an influential role in shaping gambling behavior, while advertising and marketing played a lesser role in influencing the tendency of young people to gamble, acting as a trigger or boost to play as opposed to the reason to start playing
- young people were the most vulnerable to the harmful effects of gambling after gaining independence from their parents
- as people got older gambling behavior did not stay the same; rather, it fluctuated based on personal (and peer) experiences of wins and losses, and in parallel with changes in lifestyle and responsibility.
In a statement posted on the UKGC official website, Executive Director Tim Miller spoke about the research results.
“Consumer protection is at the heart of everything we do, and it is important that we understand the ways in which children and youth are exposed to play, the products they play and the factors that influence their relationship with play. Miller said.
“This latest research forms an important part of our ongoing and broader research program into gambling behavior and the latest trends in Britain. Action to protect consumers must be evidence-based and today’s research publication provides important information on ways in which children and young people can be protected from the harms of gambling, ”he said. he concludes.
The Commission publishes official statistics on the playing behavior of children and young people aged 11 to 16 in Britain every year as part of their Youth and Gambling Survey.
However, due to the continued disruption caused by the Covid-19 pandemic, UKGC fieldwork for the 2021 investigation has been postponed. The findings released on August 5 are qualitative and quantitative in nature, and do not replace official statistics, which will resume in 2022, according to the Commission.